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Meanwhile, many tourism companies do not offer online booking, and these days, nobody wants to call, leave voice mail messages and wait on hold, she said. Peek will provide these businesses with a Web page with photos, a description of the service and availability, and a way to book reservations and pay.
This sounds obvious, as in small tour operators should already be taking online bookings, but it’s not the case. The problem set Peek is going after now is (1) massive and (2) exciting.
You also have to be really good at context switching, depending on the size of your portfolio, switching every half hour to an hour from one company to another to another, always on the lookout for portfolio value add [like new hires]. You have to be happy to work 10 to 12 hour days, then do email and still go to bed feeling like you’ve accomplished nothing because it’s so varied that having a sense of achievement and success is nearly impossible.
Unbundled, single-purpose apps are the way to expand share on the homescreen and Facebook is pulling it’s core desktop experience apart as their audience moves to mobile. The acquisitions of Instagram and Whatsapp are part of this strategy, yet while this strategy makes sense, it comes with execution risk.
Beyond the business class lounge neither readers nor advertisers seem to have a massive appetite for a new form of delivery. Vogue sells 192,763 print copies compared to 8,314 digital ones, Good Housekeeping 410,981 compared to 3,561. TV Times only sold 217 “copies” on digital compared to 254,376 on paper. It’s not the only title that can’t decide whether to stick or twist. Look at it from the publishers’ point of view. Are they moving from one format to another or contemplating a future where the complexity increases but the revenue doesn’t?
Publishers seem to be asking the wrong questions in the digital shift, it seems.
Among the various considerations, menu availability is the most important decision-making factor for consumers in at home (their city) while proximity (near me now) is the most important consideration to travelers. Both at home consumers and travelers say that mobile is a critical platform to help make decisions about where to eat.
If you cannot get an entrepreneur to listen to you objectively and rationally, then you have lost your greatest hope of postively impacting that investment. And that is a tool that VCs should not throw away lightly.
But when it comes to buying, many of these same social curation sites have traditionally returned customers to third-party brand and retailer sites to complete their transactions, often leading to checkout abandonment. “Because the quality of our partners’ checkouts vary widely —between the good and the bad there’s sometimes a 10 percent difference in conversion — and because consumers are [being asked to leave] their current environment — there’s potential for a disconnect,” says Morton.