data.insights.ideas

“SinglePlatform gives bars and restaurants a centralized tool to easily update multiple social media profiles: Facebook, Twitter, Yelp, Citysearch, Myspace, and their own website. It’s the same core concept as Postling, except SinglePlatform seems to be executing better. The founder, Wiley Cerilli, spent the last 10 years running sales at SeamlessWeb so the company clearly understands the market they’re serving — a point that becomes immediately clear browsing their site: “One of the most frequent phone calls to establishments is regarding what games they are playing. SinglePlatform allows you to select which TV packages and team affiliations you have and then posts those games automatically.”

— Five Pre-Funded NYC Startups To Watch at Back of the Envelope | Jonathan Wegener’s Technology/Marketing Blog

July 01, 2010, 12:03pm

“Ideally, your business will be an amalgam of the best parts of every person on the team. Like a puppet where each person is responsible to pull just the strings they understand best. But it’s usually not obvious who is going to be best at what. Each member of the team is going to have their own strengths and weaknesses. These make up the “nature” of your business. Your job as a business founder, with the help of your advisors, is to choose who your business is going be and nurture your team into becoming that person (or puppet, if you like that image better). It’s a hard job, especially at the beginning when there may only be one or two of you. But it’s also amazingly wonderful, and working to answer that question is a good place to start in providing the leadership your team needs to make your business awesome. Isn’t that why you started your business in the first place?”

— Jesse Lamb is Not My Lawyer : A Founder’s Job

June 30, 2010, 2:52pm

“

Herein is the contradiction and as is often the case, the opportunity. Owners and managers are focused on all of the tangibles.The things they can control, like placing ads in the newspaper and keeping their shop beautiful. Making sure their front desk staff is friendly, etc.

These things are important, minus the newspaper thing (salons shouldn’t advertise in the newspaper unless it is very cheap and even still, you should be working in your community, doing things like sponsoring children’s dance teams and paying the paper to cover it in the form of a story.)

”

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Cultura - Powered by Entrepreneurs / Social Integration and the Modern Beauty Salon

Extremely well said! We’ve seen many local businesses begin to embrace their community. More than ever, business owners or managers are hearing about the power of social media right through their customers - basically, the company’s “brand ambassadors” in the local ecosystem.

(via scoopst)

June 27, 2010, 6:42pm

“It seems like all of these guys have been eager to experiment with emerging platforms,” said Karp, in an email. “The most exciting part is seeing publishers like BlackBook and Newsweek finding unique ways to use Tumblr that are hugely complementary to their normal publishing routine.”

— Traditional Media Is Having A Field Day On Tumblr

June 26, 2010, 11:45am