“But most important, I think, is the club. You have to convince your users that they are superior to your competitors’ for no other reason than the fact that they use your product. The only company other than Apple that I know of that has a significant number of fanboys is Facebook, and they do this as well. Just as one commenter egotistically said that high school students will one day graduate from Myspace to Facebook, your company should position itself as the more mature, distinguished choice.”
— How To Get Your Own Fanboys : Matt’s Homepage
May 01, 2008, 1:00pm
