“What Yelp did differently than these others, as Jeremy Stoppelman, the site’s co-founder and chief executive describes it, was to spend most of its energy attracting a small group of fanatic reviewers. It didn’t try to pay for reviews, as some sites have. It didn’t subordinate the users’ contributions to professional reviews, as on Citysearch, or to directory information, as on yellow-pages sites.”
— Why Yelp Works - Bits - Technology - New York Times Blog
May 13, 2008, 9:51am
