Let’s talk some numbers on user acquisition. If you work at a startup and have access to your funnel data, you can confirm that what I am saying is true. User acquisition is ultimately about retaining the user through all stages of the user lifecycle. If you don’t focus on that, at each step of your website or app’s onboarding and main user activity flows, you will lose a percentage of users. I believe this is the primary reason that mobile is failing.

Why We’re Pivoting from Mobile-first to Web-first | philosophically by Vibhu Norby