“In theory, the internet ought to lead to far more accurately targeted advertising than other media can. In practice such targeting means working out what a web user is interested in. And therein lies the problem: gathering information and building up profiles, if not done in a sensitive and transparent manner, can look an awful lot like snooping.”
— Behavioural targeting | Not necessarily a bad idea | Economist.com
June 10, 2008, 10:05pm
