“As supporters started to join MyBo in early 2007, Mr. Hughes brought a growth strategy, borrowed from Facebook’s founding principles: keep it real, and keep it local. Mr. Hughes wanted Mr. Obama’s social network to mirror the off-line world the same way that Facebook seeks to, because supporters would foster more meaningful connections by attending neighborhood meetings and calling on people who were part of their daily lives. The Internet served as the connective tissue.”
— The Facebooker Who Friended Obama - NYTimes.com
July 07, 2008, 1:38pm
