A systematic approach to all things Internet and how we, as information hunters, interact across the Web via data, insights and ideas. Made in NYC.
@daveambrose presents di^2 | data.insights.ideas
“It knows that its future, both as a business and as an idea (and Google’s always been both), hinges on the continued rapid expansion of the usefulness of the Internet, which in turn hinges on the continued rapid expansion of the capabilities of web apps, which in turn hinges on rapid improvements in the workings of web browsers.”
“Google is a data-driven, analytic company. When an issue arises or a decision needs to be made, we start with data. That means we can talk about what we know, instead of what we think we know.”
“The question, Paul, I have for you (and other Googlers/ex-Googlers reading along) is this: Is it really the perks or the people that make a successful company recognizable? Shouldn’t a company’s actions and performance always speak louder than its scooters and ping pong tables lining the hallway? I think this causality (smart people -> smart idea -> smart execution -> profitability -> more tweaks -> dominance) seems more realistic than what the author intended to document.”
Insights: Google Mobile Image Ads and the Marketplace
Yesterday, Google announced mobile banner advertisements for their AdSense program. Surprisingly, it didn’t generate that muchpress considering there’s turmoil within the Twitter-sphere. To this, I ask: “Aren’t you excited?”
Maybe you are, maybe you aren’t or maybe you’re one of those people that think mobile ads and WAP sites don’t affect you because you own that pretentious iPhone (I kid!). Although mobile doesn’t necessarily have a (current) persistent presence as it does in Europe and Asia, the medium is beginning to make larger strides here in the United States. The endless amounts of data speak for itself.
In a way, Google’s foray into mobile image ads, in addition to mobile text ads, levels the market across competing mobile ad networks as well as simplifies integration within an agency’s AdSense account.
Take a look below for an introductory video about image ads.